Alexandra Rashed
Alexandra Rashed is Vice President of People and Culture. She brings over 30 years of experience in the technology industry, with a background spanning marketing, people, culture, and business transformation. As a senior executive, she helps organisations turn strategy into action. She has led transformation programs across people and business functions, strengthening operating models and improving how teams collaborate, communicate, and perform. A key part of her work is designing and implementing effective people tools and processes, including performance management, employee engagement, organisational design, and scalable HR systems that support business growth.
Articles by Alexandra Rashed
Best Employee Scheduling Software
After building the same weekly roster in 9 different scheduling platforms - dragging the same 15 test employees across morning, afternoon, and overnight shifts - the pattern that emerged fastest was how differently each tool defines the word 'scheduling.'
By Alexandra RashedBest Workforce Management Software
After evaluating 6 workforce management platforms across a simulated 800-employee operation - building schedules, running payroll calculations, stress-testing compliance engines against three different state labor laws - the most striking finding was how differently these vendors define the category itself.
By Alexandra Rashed